MercatorNet: Every October, sure as the leaves fall from the trees, pink ribbons and products blossom virtually everywhere you go. Breast Cancer Awareness Month has all the hallmarks of an effective public health campaign; people going about their regular routines can’t help but notice all the pink and – especially while shopping – be encouraged to contribute to the cause. During a friendly gathering last year, an acquaintance of mine wondered aloud why football players on the TV in the background were wearing pink on their uniforms. The answer soon came. Awareness had been raised. Everyone in the room voiced approval; who wouldn’t want to turn the tide on breast cancer? Read more on this here.
