Wall Drug a Success Story in the Badlands Built on Ingenuity and Catholic Faith

National Catholic Register, Patti Maguire Armstrong: Wall Drug is an epic story of American ingenuity: A failing business turns into one of the world’s most famous tourist attractions through hand-painted signs offering free ice water. Today, more than 2 million visitors a year take Exit 110 off Interstate I-90, drawn in by signs leading them to the 76,000-square-foot Wall Drug extravaganza. At its core, however, is a story of the Catholic faith. Story here.