Catholic Culture, Jeff Mirus: This is chillingly obvious in New York City’s Gay Pride Parade, as Matthew Schmitz points out in The Back Page column in the same issue of First Things (“Cultural Realpolitik”). Schmitz’ thesis is simple: “The New York Pride Parade is an overwhelming display of establishment power.”
As background he writes:
Liquor brands led the way [targeting] gay consumers…. Travel, financial, and fashion companies followed suit, making the rainbow flag the banner of carefree cosmopolitanism and unbounded consumption…. When the Supreme Court took up Obergefell v. Hodges, 379 businesses, including McKinsey, Bain, Goldman Sachs, Google, and Morgan Stanley, submitted an amicus brief. They argued: “Allowing same-sex couples to marry improves employee morale and productivity,” which contributes to “significant returns for our shareholders and owners.” There is money to be made in gay rights.
Report is here.